Marketing & Automation

HighLevel

by HighLevel

All-in-one AI-powered marketing, CRM, and business automation platform designed for agencies and small-to-medium businesses. Consolidates lead capture, nurturing, pipeline management, appointment booking, email and SMS marketing, website/funnel building, and reputation management into a single system.

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crmmarketing automationlead generationfunnel builderagencysaasall-in-one

Who is HighLevel for?

marketing agencies managing multiple clients
small-to-medium businesses wanting to consolidate tools
service businesses needing CRM and appointment booking
teams that want marketing automation without multiple subscriptions

May not be the right fit for

enterprise organizations with existing Salesforce or HubSpot investments
solo creators who only need email marketing
teams that prefer best-of-breed individual tools over an all-in-one platform

Key Capabilities

CRM and pipeline management
email and SMS marketing
website and funnel builder
appointment scheduling
AI-powered voice and conversation tools
workflow automation
forms, surveys, and quizzes
social media planner
call tracking
white-label for agencies

Common Use Cases

lead capture and nurturing

appointment booking and scheduling

email and SMS marketing campaigns

sales pipeline management

website and funnel building

reputation and review management

client reporting for agencies

Strengths

replaces multiple software subscriptions with one platform
strong automation and workflow capabilities
white-label option for agencies to resell
14-day free trial with no obligation
active community and ecosystem
AI features integrated across the platform

Limitations

learning curve due to the breadth of features
interface can feel complex for non-technical users
Starter plan limits sub-accounts to 3
not purpose-built for enterprise-scale CRM needs

Pricing

USD 97 / month

14-day free trial

View official pricing

Software pricing changes frequently. Always verify current rates with the provider. Last checked: Aug 11, 2026.

Platforms & Integrations

Platforms

webiosandroid

Integrations

stripegoogle calendarfacebook adsgoogle adszapierquickbooksmailguntwilio

LeTrusto Recommendation

HighLevel consolidates CRM, email marketing, SMS, funnel building, appointment scheduling, and automation into one platform. For agencies and service businesses currently paying for multiple separate tools, it can significantly reduce software costs and complexity.

Last verified: Aug 11, 2026

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LeTrusto is an approved affiliate partner of HighLevel. We may earn a commission when you sign up through our link. This does not change the price you pay. Full disclosure