HighLevel Pricing: Plans, Features & What You Should Know
HighLevel is an all-in-one marketing, CRM, and automation platform built for agencies and service businesses. This guide breaks down its pricing structure so you can decide whether it fits your budget and workflow.
Pricing verified: 2026-08-11 · Source: gohighlevel.com
What is HighLevel?
HighLevel consolidates CRM, email/SMS marketing, funnel building, appointment scheduling, workflow automation, and reputation management into a single platform. It is primarily designed for marketing agencies and small-to-medium businesses that currently pay for multiple separate tools.
Current Plans
HighLevel offers a 14-day free trial on all plans. No credit card required to start.
Starter
$97/month
Freelancers and solo marketers getting started
Includes
- 3 sub-accounts
- Unlimited contacts
- Unlimited users
- All core features
- 24/7 support
Limitations
- Limited to 3 sub-accounts
- No user/agent reporting
- No API access beyond basic
Unlimited
$297/month
Growing agencies managing multiple clients
Includes
- Everything in Starter
- Unlimited sub-accounts
- User/agent reporting
- Rebill phone & email (no markup)
- Basic API access
Limitations
- Higher monthly cost
- Full feature set may be overkill for solo operators
HighLevel also offers custom Enterprise pricing for larger organizations. View official pricing
Who should consider HighLevel?
- • Marketing agencies managing multiple clients who want to consolidate tools
- • Service businesses needing CRM, scheduling, and marketing automation in one place
- • Teams that want to white-label a platform for their own clients
Who may not need HighLevel?
- • Solo creators who only need email marketing (simpler tools may be more cost-effective)
- • Enterprise organizations with established Salesforce or HubSpot investments
- • Teams that prefer best-of-breed individual tools over an all-in-one platform
LeTrusto Take
HighLevel is well-suited for agencies and service businesses that are currently paying for 3+ separate tools (CRM, email, funnels, scheduling). The Starter plan at $97/month can replace a significant combined software spend. However, if you only need simple email marketing or have light automation needs, a more focused tool may be a better fit.
LeTrusto is an approved affiliate partner of HighLevel. We may earn a commission when you sign up through our link. This does not change the price you pay. Full disclosure